The 8 Elements of Effective Content

Compelling content is more than a blob of words hastily written to meet a deadline. To be effective, content needs to be: 1. Relevant Content must be narrowly composed to achieve the objective of the communication. Tangential discourse or nonsensible scrawl not crafted for a targeted audience misdirects the user and obscures the efficacy of the procedure from the simplicity…

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Top 10 Things We Learn from HEATMAPS

The study of Heatmaps teaches us many things about how we use, experience, and react to content. Whether delivered through the interface of an application, a printed document, or website, the study of Heatmaps have revealed powerful truths analysts and designers must work into their products. 1.  Prioritize content according to your visitor’s goals "Give the people what the want"....…

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