Make Way for the Digital Industrial

Industrial companies are about to go through a major change to become 'Digital Industrials'. Successful companies that make this transformation will become best in class. A 'Digital Industrial' understands how to use analytics and software to get more out of the assets that they already own. To be a top Digital Industrial, there can be no disconnect between asset and data.…

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Don’t Bother to Read the Documentation

When you need to know about something, studies show that simply reading about the subject is not the best method of acquiring knowledge. Beyond the quality of the documentation, or the level of a person's reading ability, reading about something is one of the least efficient methods of learning what you need to know. Alternatively, you could talk to a friend…

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The 8 Elements of Effective Content

Compelling content is more than a blob of words hastily written to meet a deadline. To be effective, content needs to be: 1. Relevant Content must be narrowly composed to achieve the objective of the communication. Tangential discourse or nonsensible scrawl not crafted for a targeted audience misdirects the user and obscures the efficacy of the procedure from the simplicity…

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Top 10 Things We Learn from HEATMAPS

The study of Heatmaps teaches us many things about how we use, experience, and react to content. Whether delivered through the interface of an application, a printed document, or website, the study of Heatmaps have revealed powerful truths analysts and designers must work into their products. 1.  Prioritize content according to your visitor’s goals "Give the people what the want"....…

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Using Heatmaps to Validate Application Design

Content is developed and published online to achieve organizational goals and objectives. But once an article has been published, a website updated, or a marketing piece released, how do you know if it was effective. How great would it be to collect data on how users interacted with your website? That’s where Heatmap tools come in. Heatmaps capture data and…

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Quick Guide to Key Performance Indicators

What is Key Performance Indicator? A Key Performance Indicator is a measurable value that demonstrates how effectively we are achieving our key business objectives. We use KPIs at multiple levels to evaluate our success at reaching targets. High-level KPIs may focus on our overall performance and our value to the organization, while lower level KPIs may focus on the performance…

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