Business Analysis is the practice of enabling change by defining needs and recommending solutions that deliver value to stakeholders. The tasks and techniques used to perform business analysis include:

  • Requirements elicitation, analysis, and documentation

  • Data modelling

  • Process modelling

  • Use cases, user stories, and scenarios

  • Business Case and RFP Development

  • Performance validation, metrics, and KPIs

Technical Communication involves communicating through writing, graphics, audio, or video, using any media, technical information to target audiences to achieve an organizational objective.

Technical Communications include:

  • Technical writing, diagrams, and illustrations

  • Procedural Manuals, Guides, Release Notes, etc.

  • Technical Content, Online Help, eContent

  • Marketing Content (Content Marketing)

  • Communications and Public Relations

Instructional Design is the practice of creating instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing by developing, implementing, and evaluating learning solutions that align the needs of the learner with the goals of the organization.

Using the ADDIE Model, Instructional Design includes:

  • Interactive eLearning

  • Video-based training courses and curriculum

  • Facilitator Guides and facilitated learning

  • Classroom based training

Digital Design involves the production of high value visual assets that influence targeted audiences and achieve organizational objectives. Digital Design utilizes graphic design, photography, video production, UX, and web design to create compelling properties such as:

  • Social media strategy (YouTube Videos, Facebook Pages, Vine, Vimeo, etc.)

  • PowerPoint presentations and exhibitions

  • Corporate Communications (print, video, online, audio)

  • Marketing, Branding, and Influencing